Dr. Greg - Functional Medicine

Reporting Period: 2026-08-17 to 2026-08-23 · Status: draft

Final markdown

# Dr. Greg - Functional Medicine Weekly Meta Ads Performance Report
Reporting Period: August 17–23, 2026

## Performance Summary
Website Leads (tracked): 0 · Ad Spend: $685.29 · Cost per Lead: $15.57 _(Meta-reported — GHL not wired)_
Impressions: 14,004 · Reach: 10,408 · Frequency: 1.35 · CTR: 8.69% · CPC: $0.56

## What's Working Well
- CPL dropped 28% week over week, from $21.65 to $15.57, meaning we're getting more efficient with every lead Meta is reporting even as spend pulled back.
- Meta reported results increased from 39 to 44 despite spending $159 less this week, so the algorithm is finding conversions at a lower cost per unit.
- Frequency held steady at 1.35 versus 1.31 the prior week, which tells us the audience isn't being over-saturated and there's still room to scale without fatigue becoming a problem.
- CPC at $0.56 is still relatively low in absolute terms, and CTR at 8.69% shows the creative is resonating with the people who are seeing it, even though raw click volume came down with the reduced spend.

## Strategy Updates to Improve Results
- The click volume drop of 63% week over week is steeper than the spend drop of 19%, which suggests the reduced budget may have pulled us out of higher-traffic placements or auction windows. It's worth testing a modest budget increase back toward last week's $844 range to see if clicks recover proportionally.
- Tracked leads are sitting at zero again this week, meaning we have no CRM-side confirmation of the 44 Meta-reported results. Before scaling spend further, we need to close that attribution gap, whether that's a pixel audit, a form submission check, or confirming the lead destination is firing correctly.
- With no recent changes logged and no target CPL set, we're flying without a benchmark. Establishing a CPL target and a monthly lead goal would let us make sharper decisions about when the account is performing versus when it needs intervention.

## Next Steps
- Audit the lead tracking setup this week to understand why tracked leads remain at zero while Meta is reporting 44 results. Start with the pixel, then check the thank-you page or form confirmation event.
- Document any creative, budget, or audience changes in the recent changes log going forward so we can tie outcomes to specific actions in future reports.
- Monitor whether CPL holds below $21.65 if budget is adjusted upward, and watch frequency closely since any jump above 2.0 would signal we need fresh creative or an audience expansion.
- Work with the client to define a target CPL and monthly lead goal so next week's report can measure performance against an actual benchmark rather than just week-over-week movement.