Coastal Medical - Business Manager

Reporting Period: 2026-09-28 to 2026-10-04 · Status: draft

Final markdown

# Coastal Medical - Business Manager — Weekly Meta Ads Performance
September 28, 2026 – October 4, 2026

## Performance Summary

| Metric | Weekly Result |
|---|---|
| Ad Spend | $0.00 |
| Impressions | 0 |
| Reach | 0 |
| Frequency | — |
| CTR | — |
| CPC | — |

## What's Working Well
- There is no activity to report for the week of 9/28–10/4. Spend, impressions, clicks, and results all came in at zero, so there are no positive signals to call out this week.

## Strategy Updates to Improve Results
- The account needs to be confirmed as active before any performance-based adjustments make sense. No campaigns appear to have been running this week, so the first priority is verifying that ads are live, budgets are set, and nothing is paused or in a rejected state at the campaign, ad set, or ad level.
- Once the account is confirmed active and spend begins flowing, we will revisit targeting, creative, and budget pacing. There is no data this week to support any specific recommendation in those areas.

## Next Steps
- Audit the account this week to identify why zero spend was recorded -- check for paused campaigns, exhausted budgets, disapproved ads, or billing issues.
- Confirm with the client whether any intentional pause was in place for this period, or whether this was an unplanned gap in delivery.
- Once the root cause is identified, document it in the change log with a date so we can track when delivery resumes and measure performance from a clean starting point.
- Set a check-in early in the coming week to confirm spend is moving and delivery has resumed before the next reporting cycle.