Gaia Waxing Studio

Reporting Period: 2026-08-03 to 2026-08-09 · Status: draft

Final markdown

# Gaia Waxing Studio Weekly Meta Ads Performance Report
Reporting Period: August 3–9, 2026

## Performance Summary
Website Leads (tracked): 0 · Ad Spend: $177.47 · Cost per Lead: $13.65 _(Meta-reported — GHL not wired)_
Impressions: 27,084 · Reach: 13,174 · Frequency: 2.06 · CTR: 0.89% · CPC: $0.73

## What's Working Well
- Spend scaled significantly this week, up 564% WoW from $26.72 to $177.47, and the campaign delivered 13 Meta-reported results at a CPL of $13.65. That's a real signal the account can generate leads at volume when budget is present.
- The CPC of $0.73 is reasonable for a local service business, and with 242 clicks across the week the ad is clearly driving traffic to wherever it lands.
- Reach expanded from 2,281 to 13,174 week over week, meaning the budget increase is finding new people rather than just hammering the same small audience.
- Frequency sits at 2.06, which is healthy at this stage. The audience is not yet oversaturated and there is still room to scale before fatigue becomes a concern.

## Strategy Updates to Improve Results
- The 13 Meta-reported leads are not showing up as tracked leads anywhere downstream. Before adding more budget, we need to close that tracking gap, whether that is a pixel event, a form confirmation, or a booking confirmation page that is not firing correctly. Spending more without visibility into what happens after the click is a risk.
- CTR dropped from 1.04% to 0.89% as spend scaled. That is a modest dip but worth watching. If it continues to slide as frequency climbs, a creative refresh or a second ad variation should be queued up to maintain engagement.
- There are no funnel entries for appointments, shows, or customers this week. Until we can connect Meta leads to actual booked appointments, we cannot evaluate true cost efficiency. Setting up even a manual tracking process in the short term would give us something to work with.

## Next Steps
- Audit the lead tracking setup this week to identify why Meta is reporting 13 results but tracked leads show zero. Check pixel events, form integrations, and any booking tool connections.
- Hold spend roughly flat or make only minor adjustments until tracking is confirmed. There is no basis for a confident budget increase when downstream data is dark.
- Add a second creative variation to the rotation so we have a fallback ready if CTR continues to decline as frequency rises.
- Watch frequency closely. At 2.06 it is fine, but if it crosses 3.0 before the tracking issue is resolved we will want to expand the audience or refresh creative to protect CPL.