Client
Sole Luna
Pipeline funnel · last 30 days
lead
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appointment
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showed
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customer
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Open recommendations · 2
- refresh creativectr_decay· 2026-09-17
1 ad down ≥30% CTR vs baseline: Ad Creative #9 - Client Provided Video 8.16.26 (15.22% → 10.30%). Rotate in fresh creative.
- holdconfidence_gate· 2026-08-05
Insufficient signal for daily judgment (avg daily spend $14.77 < confidence floor $20.00; 1,863 impressions across trailing 7d < 3,000 floor). Hold-biased narrative.
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14-day spend
| Date | Spend | Meta CPL | Impr | Spend curve |
|---|---|---|---|---|
| 2026-10-01 | $104.74 | $52.37 | 2,663 | |
| 2026-10-02 | $82.57 | $20.64 | 2,423 | |
| 2026-10-03 | $72.63 | $18.16 | 2,283 | |
| 2026-10-04 | $118.97 | $19.83 | 4,134 | |
| 2026-10-05 | $97.11 | $19.42 | 3,214 |
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