Client
Short Stuff
Pipeline funnel · last 30 days
lead
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appointment
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showed
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customer
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Open recommendations · 2
- refresh creativectr_decay· 2026-09-20
1 ad down ≥30% CTR vs baseline: Ad #3 — Winnie the Pooh Collection Static (4.44% → 1.80%). Rotate in fresh creative.
- holdconfidence_gate· 2026-09-01
Insufficient signal for daily judgment (avg daily spend $0.00 < confidence floor $20.00; 0 impressions across trailing 7d < 3,000 floor). Hold-biased narrative.
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14-day spend
| Date | Spend | Meta CPL | Impr | Spend curve |
|---|---|---|---|---|
| 2026-10-01 | $19.02 | — | 811 | |
| 2026-10-02 | $16.99 | — | 702 | |
| 2026-10-03 | $21.73 | — | 713 | |
| 2026-10-04 | $35.30 | — | 1,303 | |
| 2026-10-05 | $16.79 | $16.79 | 604 |
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