Client
Gaia Waxing Studio
wellness-spa
Pipeline funnel · last 30 days
lead
0
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appointment
0
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showed
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customer
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Open recommendations · 2
- refresh creativectr_decay· 2026-08-11
1 ad down ≥30% CTR vs baseline: Ad Creative #3 — Stock Video (1.20% → 0.79%). Rotate in fresh creative.
- holdconfidence_gate· 2026-08-04
Insufficient signal for daily judgment (avg daily spend $0.00 < confidence floor $20.00; 0 impressions across trailing 7d < 3,000 floor). Hold-biased narrative.
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14-day spend
| Date | Spend | Meta CPL | Impr | Spend curve |
|---|---|---|---|---|
| 2026-10-01 | $34.19 | $17.10 | 3,165 | |
| 2026-10-02 | $28.53 | $28.53 | 2,905 | |
| 2026-10-03 | $32.51 | — | 3,381 | |
| 2026-10-04 | $39.72 | $13.24 | 4,086 | |
| 2026-10-05 | $36.93 | — | 3,913 |
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