Client
Feeder Creek
Pipeline funnel · last 30 days
lead
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appointment
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showed
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customer
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Open recommendations · 2
- refresh creativectr_decay· 2026-08-18
1 ad down ≥30% CTR vs baseline: Ad Creative #3 – Static Graphic (5.45% → 3.52%). Rotate in fresh creative.
- holdconfidence_gate· 2026-08-04
Insufficient signal for daily judgment (avg daily spend $0.00 < confidence floor $20.00; 0 impressions across trailing 7d < 3,000 floor). Hold-biased narrative.
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14-day spend
| Date | Spend | Meta CPL | Impr | Spend curve |
|---|---|---|---|---|
| 2026-10-01 | $17.65 | — | 1,626 | |
| 2026-10-02 | $17.92 | — | 1,523 | |
| 2026-10-03 | $16.93 | $16.93 | 1,905 | |
| 2026-10-04 | $26.63 | — | 2,260 | |
| 2026-10-05 | $20.83 | — | 1,943 |
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